We know that planning a Safe Routes to School event or project can be fun, but overwhelming! In order to help you celebrate and promote your efforts, we’ve compiled a SRTS Media Kit. Included in this kit you will find:
- A student photo release form
- The SRTS logo for web and print in color and black/white
- The Michigan Fitness Foundation logo in color and black/white
Press releases and social media guides with sample posts for Walk to School Day and Bike to School Day are available as part of those event toolkits.
Please note: If you’re a school or community has just received a Conditional Commitment for your infrastructure grant, we ask that you not issue a press release or statement until after you’re Conditional Commitment has been converted into a full award. Doing so could jeopardize project funding with MDOT.
You may find the Effective Messaging for Promoting Walking and Biking, 2018 Fact Sheet from the Safe Routes to School National Partnership helpful in framing other messages than those provided in our media kit.
For further assistance with press or social media efforts, please contact Colleen Synk.